For years, Dragonfly Tea, a long standing family-owned British tea company, have been crafting a range of specialty teas for every moment in life. An issue they were facing was the lack of direct connection and engagement with their tea drinkers. Once tea products landed in store, the brand had no way of engaging and continuing their storytelling with their audience. Our objective was to bring the audience on a secondary journey once teas leave the warehouse by increasing @dragonflyteauk's Instagram following and engagement.

For this project, I formulated content pillars, social strategies and content calendars along with styling/capturing/posting all tea packaging and lifestyle photographs. Captions were headed by Dragonfly Tea's internal marketing team.