Design Exchange Boston (DxB)
Campaign Producer and Lead Designer
Design Exchange Boston (DxB) is a design and innovation conference dedicated to celebrating the impact of design. The DxB experience explores the ideas, work, and strategies currently shaping our culture.
Guiding principles: Collaboration, Diversity, Greater Good, Quality, Bravery.
In collaboration with AIGA Boston as lead designer and campaign producer for the inaugural DxB conference, utilizing the identity initiated by Sapient Nitro Boston, we created both digital and print collateral used for the multi-day events. To establish the inaugural conference, we literally took by foot travelling around the city with the DxB plexi glass logo to iconic Bostonian landmarks, and created the Design is Everywhere campaign. I wanted to demonstrate the overflowing, multi-faceted creativity the city of Boston attains by bringing together and highlighting the diversity and talent that lives in all corners of Boston’s design and innovation industry.