Brand System for a B2B Customer Success Spin-Off 

I partner with startups to translate ambitious business missions into cohesive, market-ready visual identities. For RTV, I translated the founder’s core vision into a comprehensive, end-to-end brand identity system. Moving from strategic discovery to full-scale asset delivery, I created a flexible visual ecosystem that establishes their digital presence, unifies their marketing, and empowers their internal team to create on-brand materials autonomously. By mapping out the creative direction from early mood boards to final assets, I delivered a scalable design ecosystem. 

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Scope of Work:

• Creative Direction & Discovery: Curated targeted mood boards to align the brand's core mission with an impactful, modern visual direction.

• Logo Suite & Iconography: Developed a primary logo alongside adaptive secondary badges and a custom icon library for seamless product and web application.

• Brand Guidelines & Book: Formulated a definitive brand book outlining typography hierarchies, functional color palettes, and distinct art direction for photo treatments and graphic patterns.

• Operational Design Systems: Engineered plug-and-play Google Slides and Google Docs master templates, giving the internal team the tools to build pitch decks and documents without design drift.

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Quick snapshot below: MORE COMING!

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