Chetventure · Brand Identity & Packaging Design

​

Chetventure began as one man's immersive adventure through Colombia's coffee growing communities — living alongside farmers, learning their craft, and bringing their story to the world. The brief was to create a brand identity that felt both organic and sophisticated; approachable enough to honour the intimate farmer relationships at its heart, refined enough to speak to serious coffee aficionados.

​

Deliverables included logo design, bespoke illustrations and packaging designs — rooted in a visual language that felt handcrafted but considered.

​

When the founder extended the venture into a food and travel podcast — two self-described nerds interviewing fascinating people about culture, history and adventure — the brand needed to stretch. A new identity was developed for the podcast including logo, banner, profile assets and web graphics, anchored by hand-illustrated food graphics, sticker designs and illustrated portraits of the two hosts. Typography and colour palette rounded out a cohesive system that captured the warmth, wit and curiosity at the show's core.

​

​